Capabilities

Hawk Arrow is a small but mighty, full-service strategic marketing agency that combines traditional agency services of creative and media with research and analysis to provide our client partners with creative solutions from the consumers’ perspective.

Core Competencies

Brand Strategy: brand auditing; naming; positioning; logo design
Creative & Media: campaign creation; creative development, production and design for video, audio, digital, print, outdoor and radio
Digital and Social Media: social media messaging and advertising; content creation; search; email, influencer and affiliate campaigns
Consumer Research: qualitative, quantitative and secondary research
Market Analysis: competitive intelligence; SWOT analysis; market share, pricing and share of wallet modeling

Differentiators

Unique: co-founded by consumer research experts and a marketing and branding leader, Hawk Arrow knows the importance of both disciplines and offers a seamless experience in helping our client partners build their brand
Creative & Media: campaign creation; creative development, production and design for video, audio, digital, print, outdoor and radio
Digital and Social Media: social media messaging and advertising; content creation; search; email, influencer and affiliate campaigns
Consumer Research: qualitative, quantitative and secondary research
Market Analysis: competitive intelligence; SWOT analysis; market share, pricing and share of wallet modeling

Past Performance

Social Media and E-Mail campaigns. We conducted two-pronged promotional campaigns using LinkedIn and email to drive interest and attendance at multiple conferences for a trade association. These campaigns led to increased interest and attendance (up ~25%) with attendees citing our material as their reason for attending.

Customer Satisfaction and Competitive Intelligence. Our client, a regional residential internet provider, saw marked improvement in both their annual net promoter (+18 points) and customer satisfaction (+13 points) from our engagement. Our measurement system including red flag notices allowed them to improve their customer experience. In addition, our competitive tracking notified them of new threats in the market including new services, special offers and new partnerships.

Market Modeling and Pricing. Our client, a national dental distributor, faced a unique challenge—most competitors have published pricing, but most practices buy based on their annual purchases—so public pricing was “not fact-based”. We went straight to the source—the dentists—and provided them with a pricing model which made them more competitive and increased profitability.