Media Planning, Management and Creative & Content Customer Studies

Digital Campaign Drives Attendance at Industry Events

We conducted two-pronged promotional campaigns using LinkedIn and email to drive interest and attendance at multiple conferences for a trade association. These campaigns led to increased interest and attendance (up ~25%) with attendees citing our material as their reason for attending. 

Digital Campaign Drive Maryland Lottery Rewards App Usage

Led brand and digital strategy to evolve the Maryland state lottery rewards program, website and mobile user experience in partnership with Maryland Lottery & Gaming Commission and Scientific Games. The updated program drove increases in downloads, stickiness and overall engagement and usage.